Product Designer and mentor
with 5+ years of developing solutions for web and mobile products in fintech, B2B and B2C
I work inside product teams with large companies and startups.
I am based in Limassol
Product Designer
Irina Sidorova
МТС
(Product Cases 2020 — 2024)
Developed Robo Advisory, an investment service that helps managers select a balanced investment portfolio, tailored to the client's goals and profile.

Contribution: Built the design strategy, designed the operation and interface of the service, conducted research and analysed data, optimised scenarios and implemented the design process.

Result: Sales volume 43% after MVP, improved manager efficiency 4 times, closed 80% of managers' needs.
Web
Robo Advisory — service for smart management of investment products
I’d be happy to share details in person
B2C
B2B2C
2021 – 2023
Developed an MVP version of a mobile bank for entrepreneurs for a US startup.

Contribution: Built design strategy, designed the app logic and structure, conducted audience analysis, developed development guidelines, designed key scenarios, developed visual concept.

Result: MVP solution launched, launched a website to collect applications for closed testing and attract investors, designed a structure with a pledge to scale, developed development guidelines, developed a visual concept with the possibility of adapting it to the launch region.
IOS
Pine bank — app for business
Android
B2C
2023 – 2024
Designing a new display and structure of the investment products section in the banking application. Integrating the solution into the new interface of the banking application

Contribution: Designing the structure, customer journey analysis, working with research data, prioritising customer scenarios, describing behaviour, integration with the bank application

Result: The section covered 70% of customer needs, resulting in reduced workload for personal managers, the section became consistent with the new design of the application
IOS
Investment products section in the Raiffeisen Bank app
I’d be happy to share details in person
Android
B2C
2023
Developing a mobile app for smart dog collars.

Contribution: Building design process, interface design, working with UX editor, optimising navigation, implementing design system and ecosystem modules, drafting design documentation.

Result: The application was put into closed beta test, 8 new key scenarios were designed, navigation between sections was optimised, 20% of bugs were reduced, a migration strategy to the new-design-system was developed and 60% of the application was translated
IOS
MTS SmartPet
app for smart tracker
I’d be happy to share details in person
Android
B2C
2020 – 2021
Developing a mobile application for smart watches.

Contribution: Building design process, interface design, conducting UX research, working with UX editor, preparing materials for app shops, implementing design system and ecosystem modules, drafting design documentation.

Result: The app was put into beta test, key scenarios were designed, the visual style of the app was refined, 20% of bugs were reduced, a migration strategy to the new-design-system was developed and 40% of the app was translated.
IOS
MTS Smartopus
app for children's smart watches
I’d be happy to share details in person
B2C
Android
2020 – 2021
Refining the interface of a children's smart watch to fit the capabilities of the app and developing visual materials for the watch.

Contribution: Interface refinement, UX research, design documentation and typical User Flow, development of visual style and materials, implementation of the design system.

Result: The watch was put into beta test, key scenarios were redesigned according to the results of UX research, visual style and materials for the watch launcher were developed, design documentation and scenario map were compiled.
Android Watch
MTS children's smart watch
I’d be happy to share details in person
B2C
2021
Development of game module and game interfaces for MTS Igroteka service.

Contribution: Interface design, development of game interfaces, data analysis, creation and description of typical scenarios, creation of design documentation and guidelines, creation of design strategy

Result: Increased sales by RUB 21 million, attracted 250,000 new users, increased the number of leads by 14%, built a process of interaction with business, artists and development, launched a personal prize cabinet, collected and described guidelines and flows.
Web
MTS Platform for bonus programmes with gamification elements
I’d be happy to share details in person
B2C
2020
I am developing digital solutions for web and mobile products. The last 2,5 years I've been working with fintech companies that develop products for online payments and investments.
(Areas of work)
5+ years in the product
2+ years of mentorship
Fintech
B2C
Edtech
I have experience leading and mentoring designers. Experience in organizing and conducting UX and CX research.
B2B2C
IOT devices
Marketing
(Experience — 5+ years)
UX Reserch
Design Thinking